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HD audio at CES 2008

Ralf Jurrien
CES report
Friday 4th, January 2008
Posted by: Ralf Jurrien

DTS, Inc. returns to main floor of the 2008 Consumer Electronics Show (CES), January 7-10, Booth # 21913, South Hall, Las Vegas Convention Center, with breakthrough demonstrations of its new DTS Surround Sensation simulated surround sound technologies, innovative high definition content distribution partnership news with XStreamHD, as well as new developments in its highly regarded DTS-HD Master Audio technology (common to both Blu-ray Disc and HD DVD next generation optical disc standards). At CES, the company will be showcasing its offerings for the consumer electronics, personal computing, and digital content distribution marketplaces including live A/B demonstrations of DTS Surround Sensation headphone technology.

HD audio

DTS-HD Master Audio
"Our first year on the CES show floor last year was an overwhelming success, and this year we are pleased to be highlighting our ever-widening array of audio solutions for the consumer electronics marketplace," said Brian Towne, Senior Vice President & General Manager, Consumer Division at DTS. "DTS will underscore the rapid expansion of DTS-HD Master Audio into mainstream AV products, and celebrate its entry into the digital content distribution space. Additionally, the launch of DTS Surround Sensation will set a new bar for high performance surround experience in a wide variety of entertainment products. This is a very exciting time for DTS."

HD audio

CES 2008 - HD audio
Next generation A/V receivers, as well as HD DVD and Blu-ray Disc players featuring lossless DTS-HD Master Audio, from Pioneer, Onkyo, Denon, Samsung and Yamaha.
Live "A/B" demonstrations of DTS' new Surround Sensation headphone technology (simulated surround sound via two-channel speaker sources.)
Prototype PC software products featuring DTS Surround Sensation technology.
XStreamHD for digital delivery of movies and music featuring lossless 7.1-channel DTS-HD Master Audio with HD 1080p-quality video.
New PC software products featuring DTS-HD Master Audio.
DTS point-of-sale and informational videos.

DTS HD Master Audio
DTS will also distribute its new 2008 Blu-ray Disc and HD DVD demonstration discs. Available only to CES attendees at the DTS booth, the discs feature select movie and music clips that showcase DTS-HD Master Audio, and are produced in stunning 1920 x 1080p high definition video resolution. The demo discs include several tracks featuring DTS-HD Master Audio in 7.1 channels, as well as feature film clips including Hairspray, Night At The Museum and The Italian Job, and music videos from BT, Black Crowes, Pixies and The Who.

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The International CES 2018 features consumer technology exhibitors in 15 product categories. The International CES is produced by the Consumer Electronics Association (CEA), the trade association promoting growth in the consumer technology industry. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy. The CES 2018 is the moment where new products and services will be introduced for the upcoming season.