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HD audio at CES 2008

Ralf Jurrien
CES report
Friday 4th, January 2008
Posted by: Ralf Jurrien

DTS, Inc. returns to main floor of the 2008 Consumer Electronics Show (CES), January 7-10, Booth # 21913, South Hall, Las Vegas Convention Center, with breakthrough demonstrations of its new DTS Surround Sensation simulated surround sound technologies, innovative high definition content distribution partnership news with XStreamHD, as well as new developments in its highly regarded DTS-HD Master Audio technology (common to both Blu-ray Disc and HD DVD next generation optical disc standards). At CES, the company will be showcasing its offerings for the consumer electronics, personal computing, and digital content distribution marketplaces including live A/B demonstrations of DTS Surround Sensation headphone technology.

HD audio

DTS-HD Master Audio
"Our first year on the CES show floor last year was an overwhelming success, and this year we are pleased to be highlighting our ever-widening array of audio solutions for the consumer electronics marketplace," said Brian Towne, Senior Vice President & General Manager, Consumer Division at DTS. "DTS will underscore the rapid expansion of DTS-HD Master Audio into mainstream AV products, and celebrate its entry into the digital content distribution space. Additionally, the launch of DTS Surround Sensation will set a new bar for high performance surround experience in a wide variety of entertainment products. This is a very exciting time for DTS."

HD audio

CES 2008 - HD audio
• Next generation A/V receivers, as well as HD DVD and Blu-ray Disc players featuring lossless DTS-HD Master Audio, from Pioneer, Onkyo, Denon, Samsung and Yamaha.
• Live "A/B" demonstrations of DTS' new Surround Sensation headphone technology (simulated surround sound via two-channel speaker sources.)
• Prototype PC software products featuring DTS Surround Sensation technology.
• XStreamHD for digital delivery of movies and music featuring lossless 7.1-channel DTS-HD Master Audio with HD 1080p-quality video.
• New PC software products featuring DTS-HD Master Audio.
• DTS point-of-sale and informational videos.

DTS HD Master Audio
DTS will also distribute its new 2008 Blu-ray Disc and HD DVD demonstration discs. Available only to CES attendees at the DTS booth, the discs feature select movie and music clips that showcase DTS-HD Master Audio, and are produced in stunning 1920 x 1080p high definition video resolution. The demo discs include several tracks featuring DTS-HD Master Audio in 7.1 channels, as well as feature film clips including Hairspray, Night At The Museum and The Italian Job, and music videos from BT, Black Crowes, Pixies and The Who.

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The Consumer Electronics Show, better known as CES, has been held annually for over 40 years now. The first CES took place in New York City in 1967 featuring 200 exhibitors and 17,500 visitors. Since that time, the total show has increased by a factor 10. This year's CES show will again take place in Las Vegas, as usual, where visitors are welcomed from January 7 to January 10. The CES event appears to become more important every year. It is the first major world event where more than 2,200 CEA (Consumer Electronics Association) members are able to display their involvement in relation to development, manufacturing, distribution and integration of consumer electronic products such as audio, photo, video, mobile communication, and accessories. The CES 2010 starts off a brand-new year, offering a peek of what we can expect in the upcoming season regarding new products and services.