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Goodyear GPS navigation system

Ilse Jurrien
CES report
Friday 4th, January 2008
Posted by: Ilse Jurrien

Goodyear, the most trusted name in tires for over a century, has entered into a trademark license agreement with The NCC. The NCC will be launching its first line of Goodyear branded, driver-focused GPS navigation systems at the Consumer Electronics Show in Las Vegas, January 7-10. The eight Goodyear GPS models will have features never seen before on a mobile navigation system, including a remote control to access hands-free communication, with a single quick-touch button to answer and hang up incoming calls.

Goodyear navigation

Goodyear navigation - Remote control
“Managing your cell phone by remote control is an entirely new concept in GPS,” said Barry Rosenstock, VP of Operations for the The NCC. “But it speaks to consumer demand for driver safety and convenience, which is what these devices aspire to provide.” The officially licensed Goodyear GPS will employ Bluetooth capabilities for easy access to incoming and outgoing phone calls, and prevents drivers from taking their eyes off the road. The remote control can be fastened to the driver’s side visor, placed near the gear shift, or stuck anywhere within reach.

Goodyear navigation

Goodyear GPS navigation - Live traffic update
Certain models will also feature MSN Direct service, for live traffic updates, local gas prices, weather reports, and even local movie times. “The Goodyear name has always stood for Innovation and Technology,” said Rosenstock. “The GPS systems are a giant step forward in terms of safety and show the company’s continued passion to get drivers where they need to go.”

Goodyear navigation

Goodyear GY100K - Bluetooth MicroGPS receiver
MicroGPS Receiver (world’s smallest Bluetooth MicroGPS Receiver connects to Blackberry’s, Laptops, etc.) This powerful GPS receiver comes with the latest in GPS technology, the SiRF Star III works from your pocket, hand bag or briefcase. Works with all the popular mapping software currently available. The Goodyear Bluetooth MicroGPS Receiver is currently the world’s most compact and neatest GPS receiver available, and is capable of connecting simultaneously to up to 20 satellite channels, as well as having a solid working time of 10hrs.

Goodyear GY540 - MSN direct service
With Remote In addition to Bluetooth capabilities, MSN Direct service, and the new safety devices, the GY540 systems feature 4.3” LCD touch screens, speaker-quality sound, High Sensitivity receivers, text-to-speech navigation for spoken street names, millions of points of interest (POI’s), MP3 and video playback, A/V inputs for MP3 players, TV tuners, or DVD players, 2GB of internal and removable SD storage, and more all encased in Goodyear’s customary design: protective rubber. The remote controls the ‘phone connect’ system, so you don’t have to take your eyes off the road to answer calls. This is the top-of-the-line model with most every feature.

Goodyear GY130 - 1GB SD memory card slot
The most basic model of the new line should retail very affordably. It’s still a fully compatible multimedia device a 1GB SD slot and turn-by-turn spoken directions. It has a working time of over 6 hours when charged.

Goodyear navigation

Goodyear navigation system - Bluetooth
In addition to Bluetooth capabilities, MSN Direct service, and the new safety devices, officially licensed Goodyear GPS systems feature 4.3” LCD touch screens, speaker-quality sound, High Sensitivity receivers, text-to-speech navigation for spoken street names, millions of points of interest (POI’s), MP3 and video playback, A/V inputs for MP3 players, TV tuners, or DVD players, 2GB of internal and removable SD storage, and more - all encased in Goodyear’s customary design: protective rubber. “It’s the perfect navigation system combined with a versatile multimedia player, not to mention stereo speakers to enjoy it all,” concluded Rosenstock.

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The Consumer Electronics Show, better known as CES, has been held annually for over 40 years now. The first CES took place in New York City in 1967 featuring 200 exhibitors and 17,500 visitors. Since that time, the total show has increased by a factor 10. This year's CES show will again take place in Las Vegas, as usual, where visitors are welcomed from January 7 to January 10. The CES event appears to become more important every year. It is the first major world event where more than 2,200 CEA (Consumer Electronics Association) members are able to display their involvement in relation to development, manufacturing, distribution and integration of consumer electronic products such as audio, photo, video, mobile communication, and accessories. The CES 2010 starts off a brand-new year, offering a peek of what we can expect in the upcoming season regarding new products and services.