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Sony Rolly

Mark Peters
CES report
Tuesday 8th, January 2008
Posted by: Mark Peters

Taking center stage here at the Consumer Electronics show Sony unveiled the Rolly entertainment player. Spawned from the Sony portable audio technology and artificial intelligence, along with the company’s design and entertainment legacy, this palm-sized, egg-shaped device provides a unique combination of music, motion and fun. “The Sony Rolly is the latest example of Sony’s expertise in entertainment and technology,” said Steve Haber, senior vice president of the Digital Imaging and Audio Division at Sony Electronics. “This isn’t just another gadget; the Rolly is a sophisticated piece of entertainment technology.” The Sony Rolly device will be available this spring, price is not mentioned by Sony.

Sony Rolly

Sony Rolly entertainment player
Despite its small size and light weight, the Rolly device produces surprisingly clear sound. With 180-degree horizontal opposed stereo speakers, listeners can enjoy high sound quality from nearly anywhere. Also, the speakers have a neodymium magnet for powerful audio performance. Sound reverberates from the surface the device is placed on, be it a desk or the floor. A digital amp for high sound quality is another technology that adds to the device’s powerful sound.

Sony Rolly

Rolly entertainment player - Robotics ad Connection
With built-in robotics technologies, the device is designed to move its small arms, shoulders and wheels, six moving parts, to the beat of the music. With about 700 colors including pink, blue, white and orange, lighting adds to the impact. It’s ready to use right out of the box, so you can begin listening to music and watching it dance immediately. To choreograph an original routine, the unit comes with software for customizing the music and motions on the device using a USB connection to a PC.

Sony Rolly

Sony Rolly - Designed for motion
The Rolly device’s simple, clean, cable-less design lets it move freely on smooth surfaces. It’s easy to change songs or control the volume by turning the wheels while the unit is on a surface or holding it in your hand. Shaking the device switches to shuffle mode. After creating original dance routine programs, share with others by uploading and downloading motions online.

Sony Rolly entertainment player - Bluetooth and Flash memory
Made for producing superb audio quality, the Rolly player contains a number of unique Sony clear audio technologies. Despite its small footprint, the player’s two built-in speakers provide powerful, crisp sound. The player also contains Bluetooth technology for wirelessly streaming music from a compatible PC or mobile phone. With 2GB flash memory, the Sony Rolly player can store up to 520 songs, for songs an average of four minutes in length at 128kbps in the MP3 format. The battery life allows up to five hours of music playback and up to four hours of music and motion together. The player supports non-secure AAC and MP3.

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The Consumer Electronics Show, better known as CES, has been held annually for over 40 years now. The first CES took place in New York City in 1967 featuring 200 exhibitors and 17,500 visitors. Since that time, the total show has increased by a factor 10. This year's CES show will again take place in Las Vegas, as usual, where visitors are welcomed from January 7 to January 10. The CES event appears to become more important every year. It is the first major world event where more than 2,200 CEA (Consumer Electronics Association) members are able to display their involvement in relation to development, manufacturing, distribution and integration of consumer electronic products such as audio, photo, video, mobile communication, and accessories. The CES 2010 starts off a brand-new year, offering a peek of what we can expect in the upcoming season regarding new products and services.