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Wi-Fi digital photo frame

Ilse Jurrien
CES report
Monday 14th, January 2008
Posted by: Ilse Jurrien

Global technology company RealEase announced the availability of Shogo, its revolutionary flagship product that is the world's first touch-screen WiFi-integrated digital picture frame. A unique lifestyle device, Shogo brings digital content such as pictures, music, Internet radio, weather forecast and data directly to you - without the need of a PC or any technical knowledge. "It's our goal to bring digital content to everyone in the family in the comfort of their home anywhere around the world without the hassle and limitations of today's digital photo frame products," explains Daniel Schneersohn, RealEase CEO.

Wi-Fi photo frame

Wireles digital picture frame - Touch screen
"Our design point was to make a digital picture frame product easy enough for grandparents and parents to automatically share family pictures and a product flexible enough for teenagers to be able to access and broadcast their favorite Internet content to friends. Shogo is a living digital photo frame that packs all this and more capabilities into a simple, stylish, easy-to-operate mobile form factor." Shogo is the world's first touch-screen WiFi-integrated lifestyle digital picture frame with a number of groundbreaking category-first features. Its touch-screen and simple user interface makes it very easy to use and navigate its menus to select various photo albums and other content for viewing.

Realease Shogo - Wireless touch-screen photo frame
The integrated battery means no more wires and makes it easy to use your Shogo as a portable digital photo album that can be shared with family and friends anywhere around the house. Shogo's high-resolution digital panels provide superior picture quality and its large internal memory offers unsurpassed storage that can hold up to thousands of pictures. For the first time, the new Shogo digital frame makes it possible for everyone to easily receive and share pictures as well as content remotely frame to frame. With its Shogo Friend capability, you can share your favorite shots from your Shogo, instantly and with one or multiple friends without a PC.

Wi-Fi digital picture frame - Website
From an industry perspective, myshogo is a fully functional Internet-based content provisioning service that provides back end web-based services that automatically "update" each frame with pictures and other digital content such as weather forecasts and RSS feeds. From the user's perspective, it's like magic: with myshogo.com, you can manage your mother or grandmother's Shogo frame remotely. And with the "Shogo Friend" capability, you can share your favorite shots from your Shogo, instantly and with one or multiple friends without a PC. With the Shogo digital frame and the myshogo.com subscription service, managing content and getting connected to people around you has never been so easy.

Shogo digital picture frame - Price & Availabilty
The global market for digital picture frames is expected to explode, going from 2.8 million units in 2006 up to 42.3 million units by 2011 (according to IDC). Shogo is well-positioned in the market, especially as WiFi connectivity becomes more pervasive and it offers valuable functionality and sex appeal that has been missing in existing products available in the market today. "To date, the digital picture frame has been a decorative gift with limited functionality that is soon stored away in the family closet," said Schneersohn. "We believe Shogo is well placed to do for digital picture frames what the iPod did for the pervasiveness of the mp3 world." Shogo is expected to be available in US retail outlets in spring 2008 at an MSRP of $299 for a touch-screen, WiFi version.

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