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SanDisk mobile phone memory cards

Dennis Hissink
CES report
Wednesday 7th, January 2009
Posted by: Dennis Hissink

SanDisk, a global leader in flash memory products, announced at the CES 2009 in Las Vegas that it will be shipping its 16 gigabyte (GB) SanDisk Mobile Ultra microSDHC and Memory Stick Micro (M2) mobile memory cards - the world’s largest removable flash storage capacity for mobile phones - in January 2009. This increased memory capacity, coupled with the high performance of the SanDisk Mobile Ultra flash memory line, allows consumers to further take advantage of the many storage-intensive features offered by today’s multimedia phones such as music playback, digital photo and video camera functions, gaming and GPS navigation applications.

Mobile phone memory

Mobile phone memory cards
A must-have flash memory product for consumers who embody the digital lifestyle, the SanDisk Mobile Ultra high-performance memory cards are “best of breed” premium cards that provide fast side-loading speeds. This means that users will experience accelerated transfer rates of digital files to and from their mobile memory card and personal computer. For added convenience, the memory card is bundled with a MobileMate Micro Reader that plugs directly into a USB 2.0-compatible port, enabling quick transport and easy management of digital content without the need to purchase additional equipment.

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SanDisk 16GB SanDisk Mobile Ultra microSDHC and M2 cards
“Mobile devices are at the center of our digital world. You can never overestimate the need for more storage,” said Avi Greengart, Research Director, Mobile Devices for Current Analysis, an independent market research firm. “As consumers listen to music, view photos, take and watch videos on their phones, the need for high-capacity removable mobile phone memory cards that can quickly transfer these files increases,” said Diana Cartwright, senior director, retail marketing, SanDisk. “Our new 16GB SanDisk Mobile Ultra microSDHC and M2 cards include a MobileMate Micro reader for fast side-loading, offering the most convenient means for people to store, move and play digital content to and from their mobile phones.”

SanDisk Flash Memory prices
The 16GB SanDisk Mobile Ultra microSDHC and Memory Stick Micro (M2) memory cards carry a manufacturer’s suggested retail price (MSRP) of $119.99 and $129.99, respectively. The microSDHC cards, available in 4GB, 8GB and 16GB capacities, are ideal for newer mobile phone models, most of which are compatible with these higher capacity cards. The Memory Stick Micro (M2) cards are designed for Sony Ericsson’s new generation of mobile phones, all of which are compatible with the 4GB, 8GB, and 16GB capacity levels. SanDisk Mobile Ultra cards come with a 10-year limited warranty. The SanDisk MobileMate Micro reader is bundled with the flash memory cards as a value to consumers.

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The Consumer Electronics Show, better known as CES, has been held annually for over 40 years now. The first CES took place in New York City in 1967 featuring 200 exhibitors and 17,500 visitors. Since that time, the total show has increased by a factor 10. This year's CES show will again take place in Las Vegas, as usual, where visitors are welcomed from January 7 to January 10. The CES event appears to become more important every year. It is the first major world event where more than 2,200 CEA (Consumer Electronics Association) members are able to display their involvement in relation to development, manufacturing, distribution and integration of consumer electronic products such as audio, photo, video, mobile communication, and accessories. The CES 2010 starts off a brand-new year, offering a peek of what we can expect in the upcoming season regarding new products and services.