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Sony CyberShot DSC-W220

Mark Peters
CES report
Thursday 8th, January 2009
Posted by: Mark Peters

The new CyberShot W220 digital camera from Sony makes unforgettable images beautifully affordable. Packed with smart features like Smile Shutter and Intelligent Scene Recognition, the Sony CyberShot W220 is your passport to gorgeous photos with more fun and less fuss. The latest addition to the stylish CyberShot W Series takes the hard work out of capturing amazing images, whatever you’re doing. Sporting a super-high resolution of 12.1 effective megapixels, the Sony W220 features a top-quality Carl Zeiss lens with 4x optical zoom to bring your favourite subjects closer. The DSC-W220 camera model also features SteadyShot image stabilisation and Optical SteadyShot.

Sony DSC-W220

Sony CyberShot DSC-W220 digital camera
Coupled with high sensitivity (max ISO 3200), this reduces camera shake for crisper pictures when you’re shooting handheld without a tripod. Smile Shutter captures more happy moments and is great fun to use, it automatically fires the shutter when someone smiles. Adjustable to prioritise children’s or adults’ smiles, it’s perfect for relaxed, informal portraits. Smile Shutter also works in conjunction with Face Detection. This fine-tunes focus, exposure, white balance and skin tones for beautiful portraits.

Sony DSC-W220 equipped with 2.7" LCD
The Sony CyberShot DSC-W220 digital camera also features Intelligent Scene Recognition for simpler shooting in difficult conditions. This automatically adjusts camera settings for best results in a range of commonly-encountered situations like backlit scenes or twilight portraits. Detail-packed pictures can be enjoyed on the large, clear 2.7-inch LCD. High Definition slideshows with music add an extra dimension of fun to viewing your shots - either on the LCD or a connected BRAVIA television. PhotoTV HD means even more vibrant, colourful images when the camera is connected to a compatible BRAVIA TV (requires optional HD cable).

Picture Motion Browser software
The Sony DSC-W220 includes Picture Motion Browser 4.0. The latest version of Sony’s image management application simplifies sorting, viewing and searching through photos and video clips stored on your PC’s hard drive. There’s also a wide range of optional accessories available to help you get even more from your CyberShot camera.

Sony DSC-W220 accessories
There have been three new designs of soft carry cases introduced to protect the main unit against scratches and dust. The first a genuine leather case available in four colours (Black, Red, Brown & White) - LCS-CSVA. The second, a pressed leather case in a different design also in four colours (Black, Blue, Green & Pink) - LCS-CSVB and lastly a casual soft carrying case with six colour variations (Black, Green, Silver, Pink, Brown & Blue) - LCS-CSVC.

Sony DSC-W220

Sony CyberShot DSC-W220 specifications
• 12.1 effective megapixels
• Carl Zeiss 4x optical zoom lens
• Smile Shutter and Face Detection for beautiful portraits
• Intelligent Scene Recognition for simplified shooting
• 30mm Wide angle lens for getting more into your photos
• Colour options: silver, black, pink and blue

Sony DSC-W220

Availability of the Sony CyberShot W220
A newly developed GPS unit kit GPS-CS3KA can put geotag data to pictures taken by the Sony CyberShot DSC-W220, these can then be viewed on maps with Google Earth software and uploaded on major web sharing services. The key benefits over the previous model are higher sensitivity, built-in memory card and SD slots and an LCD display for enhanced usage. The Sony CyberShot W220 is available from February 2009. As soon as a full production sample will be available you can expect a full Sony CyberShot DSC-W220 review from us, including our usual test photos.

Sony DSC-W220

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