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SanDisk Sansa SlotRadio Player

Ilse Jurrien
CES report
Thursday 8th, January 2009
Posted by: Ilse Jurrien

SanDisk, the inventor and world’s largest supplier of flash storage cards, unveiled the new SanDisk Sansa slotRadio player and companion line of slotRadio music cards designed especially for the casual music consumer. The SanDisk Sansa slotRadio music player is a small, stylish, portable music device that comes bundled with a slotRadio card preloaded with 1,000 songs handpicked from the Billboard charts, and professionally arranged into a variety of genre-themed playlists. The SanDisk player comes bundled with a slotRadio mix card containing 1,000 songs. It features a variety of playlists from Billboard’s charts, including rock, contemporary, country, and others organized into themes.

SanDisk Sansa SlotRadio

SlotRadio portable music Player
“slotRadio’s unprecedented simplicity will have even the most time-pressed music fans enjoying a huge range of music in no time,” said Daniel Schreiber, senior vice president and general manager, SanDisk. “1,000 handpicked songs in your pocket with zero downloads makes enjoying digital music easier than ever. Never before has music been this accessible.” The immediacy of the plug-and-play model offered by the card-plus-player format ushers in a new way for consumers to enjoy music. To date, portable music devices typically required software installations, followed by time-consuming music selection and file-by-file downloading, topped off with cable connections and synchronization.

SanDisk SlotRadio Player
“slotRadio dramatically lowers these barriers, offering a genuine alternative to existing options,” said Noam Kedem, vice president of product management, SanDisk. “This makes slotRadio a perfect player for the pressed-for-time mom, the harried traveler, the can’t-stop-now fitness fanatic, as well as anyone who just wants to kick back and discover new songs, or re-discover a timeless favorite.”

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SanDisk Sansa SlotRadio

SanDisk Sansa SlotRadio Player
“slotRadio offers a uniquely uncomplicated portable digital music experience, combining the music discovery aspects of radio with consumer choice in genre selection,” said Susan Kevorkian, Program Director, Consumer Markets at IDC. “Solutions like slotRadio that offer competitively priced, straightforward new ways to acquire and interact with music will play a key role in driving demand among new and existing digital music device and service users as those markets continue to evolve.”

SanDisk Sansa SlotRadio

SanDisk SlotRadio Player price & availability
Priced at $99.99 (MSRP) - including the 1,000 song card - the die-cast aluminum player also features a 1.5” OLED screen for viewing artist and song information, an FM radio and even an integrated, handy belt clip for hands-free listening. Additional 1,000 song, genre-specific and themed slotRadio cards will be sold separately at $39.99 MSRP. The SanDisk Sansa slotRadio player is expected to be available for purchase online and at more than 4,400 RadioShack stores nationwide in early 2009.

SanDisk Sansa SlotRadio

SanDisk Sansa music players
The Sansa Sansa slot Radio cards are designed to be interchangeable with any slotRadio player and will also be compatible with the Sansa Fuze line of MP3 players. The SanDisk Sansa slotRadio Player expands SanDisk’s Sansa audio / video product family, which includes the recently introduced slotMusic player and cards for avid fans, the popular SanDisk Sansa Fuze and the small SanDisk Sansa Clip.

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