Casio Exilim EX-Z550
Casio unveils a new digital camera model in its award-winning Exilim product line, the Casio Exilim EX-Z550. Advancing the company’s performance-driven digital camera offerings, the new Exilim Z550 builds on Casio’s tradition of delivering technological innovation and creativity to users. The Casio Exilim EX-Z550 features Casio’s unique Dynamic Photo function that lets users edit and combine different moving images right on the camera. The Casio Exilim Z550 features high-speed image-processing technology - not only to improve image quality, which has always been a key element of camera performance, but also to offer users entirely new ways of enjoying photography.
14.1 megapixel Casio Exilim EX-Z550 camera
The Casio Exilim EX-Z550 is a 14.1 megapixel high-performance digital camera driven by Casio’s newly developed Exilim Engine 5.0. Great advancements have been achieved in the Dynamic Photo function, which enables users to cut out images of a moving subject and paste them on a different still image that acts as a background. With the powerful Casio Z550, moving images can be combined not only on a still image but also on other moving images. This new capability increases the power of expression of images even more than before. Going further, the Casio EX-Z550 not only increases the “fun of creating images,” but also increases the “fun of sharing images” by, for instance, making it easy to upload composite moving images to YouTube using the included software or post them to a blog.
Casio Exilim Z550 digital compact camera
“Casio is proud to introduce the Casio Z550 as a new addition to the Exilim line of digital cameras powered by Casio’s high-speed technologies,” said Toshi Iguchi, senior general manager of Casio’s Digital Imaging Division. “Casio continues to create digital cameras that enhance the photo taking and sharing experience while also providing consumers with convenience, accessibility and quality packed into a slim, sleek body.”
Casio EX-Z550 features a Premium Auto function
The Casio Exilim Z550 also comes with Premium Auto, which is a state-of-the-art, fully automatic function that enables users to take beautiful photos just by pushing the shutter button. Premium Auto automatically adjusts to achieve optimal image quality by discerning the point of focus and the type of scene, whether a night scene, a backlit scene, or a sunset. The Casio Exilim EX-Z550 processes the image according to the details in the frame, for instance, by making different corrections for human subjects and background.
Casio Exilim EX-Z550 image processor
Casio has made even further advances from its Exilim Engine 4.0, which contained both an ordinary CPU and a high-speed dedicated image processing CPU. The new Engine 5.0 increases image processing speed by 30% and produces beautiful images through advanced color reproduction and rich tonal gradation and by removing noise from photos in high sensitivity mode.
Casio Exilim high speed digital camera
Thanks to the high-speed image-processing capability of the Casio Exilim Z550, moving subjects can be dynamically “cut out” and pasted into a different still shot that forms the background. Before this technology was introduced by Casio in 2009, this Hollywood-like green-screen effect was only possible with professional equipment or software, but this technology is available in the Casio EX-Z550 as an in-camera process. Casio’s Dynamic Photo feature was further enhanced through the ability to add animation art stored on the memory card to still photos captured by the camera. These animated images can be emailed, posted on social networks and even printed out at home!
Dynamic Photo feature on the Casio EX-Z550
Casio has achieved great advancements in Dynamic Photo, a function that creates “moving photos” by cutting moving subjects from the background in images taken with continuous shooting and combining those images on a different still image. In addition to composites made with a still image background, cut-out moving images can now be pasted on other moving images. This new capability on the Casio Z550 raises the power of expression of images. Thus, while increasing the “fun of creating images,” the Exilim Z550 will also increase the “fun of sharing images” by making it easy to upload images to YouTube using the included software or post them to a blog.
Take beautiful photos with the Casio Exilim Z550
The Premium Auto function enables the Casio Exilim EX-Z550 camera to automatically analyze the scene being photographed - including distinguishing night scenes, back lighting, a blue sky, green trees, or a sunset - as well as sensing whether there is a face in the frame, the movement and position of the subject, and whether a tripod is being used. The Casio EX-Z550 simultaneously optimizes settings for exposure, ISO sensitivity, point of focus, photo blur correction, tonal range and color balance, and level of noise reduction. Premium Auto is a state-of-the-art, fully automatic function that makes it easy for users to take superior quality photos just by pushing the shutter button, by analyzing the image at the level of individual pixels and performing different corrections for human subjects and the background.
Shoot photographs that look like paintings
The Art Shot Function on the Casio Exilim Z550 makes use of the image processing technology in the Exilim Engine 5.0 to create photos of scenery or human subjects that have the feel of a painting. The view in the LCD screen of the subject in front of the user can be switched between an oil painting, a crayon drawing, or a watercolor painting, allowing the user to select the preferred art style in which to photograph the scene.