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GE E1480W

Ilse Jurrien
CES report
Saturday 9th, January 2010
Posted by: Ilse Jurrien

Whether your New Year’s resolution is to take better pictures or capture more memories, General Imaging unveils its new camera line-up that makes either resolution easy. For focused photographers looking for more power and performance at an affordable price, the GE E1480W is the latest addition to the Power Series. The GE E1480W is loaded with highly‐coveted features, including the ability to film high‐definition movies, 14‐megapixel resolution for incredible clarity, an amazing 8x optical zoom that’s unprecedented at this price point, and a large 3‐inch LCD screen. The new GE E1480W offer advanced features combined with high performance at an unbeatable value, and will be on display for the first time in Las Vegas at CES 2010.

GE E1480W

GE E1480W offers a 28mm lens
At only .83 inches thick, the GE E1480W digital camera offers one of the slimmest 8x optical zoom performance in the market. The General Imaging E1480W offers innovative OIS image stabilization technology that ensures crisp, clear photos every time, while a 28‐mm angle glass lens provides the flexibility to go wide when needed.

GE E1480W

General Imaging E1480W features
"Our customers continue to be impressed with the performance and trusted name of our GE digital cameras. We’re confident that the new GE E1480W will continue to provide that same level of consumer confidence with the latest features and value for virtually every photographer," says Paul Meyhoefer, General Imaging’s vice president of Marketing and Product Planning.

GE E1480W

14 megapixel GE E1480W camera
The GE E1480W includes Pan‐Capture Panorama for seamless, wide‐angle shots; Auto Scene Detection for sharp, vibrant pictures in virtually any setting; Blink, Smile and Face Detection to showcase the best of the people you’re photographing; Image Stabilization for high quality, sharp images; and In‐Camera Red‐Eye Removal. The GE E1480W camera is attractively priced with suggested retail prices (SRPs) of $179.99 and $149.99, respectively. The new General Imaging camera ships this spring, and is available in black, red and silver among other colors.

GE E1480W

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