LetsGoDigital - CES 2003 - Show Report - Pentax Optio S gets its introduction during CES
Pentax OptioS gets its introduction during CES
The new OptioS has been developed by Pentax as a digital camera that is ideal for both personal and business use. It is convenient enough to be used by virtually anyone, anywhere, at any time and can capture sound as well as images, which can be useful for recording important information in meetings. In order to ensure that the OptioS will remain attractive as we move toward a future in which most cameras are digital, Pentax decided to create the OptioS as an advanced, powerful camera - one that would combine compact dimensions, impressive features and elegant design; that would offer the power of 3.2 effective megapixels and the versatility of a 3X optical zoom lens; and that would have the power to remain attractive despite the passing of fashions.
The OptioS feels truly comfortable in the hand and can be stored virtually anywhere, but most of all its design has been achieved without incurring any sacrifice in performance or capability. It has a width of a mere 83mm, a height of just 52mm, and a depth of only 20mm (excluding protruding parts), and is therefore smaller than a conventional pack of cards. Additionally it weighs just 98g without batteries, which means you can easily carry it in a shirt pocket without you even noticing that it's there.
Conventionally, the minimum dimensions of the lens barrel are limited by the retraction mechanism, as the lenses have to remain stored on an optical axis while maintaining a minimal distance between each of the lenses. Pentax, however, saved vital space by approaching the design of the lens barrel in an entirely new way, achieving the storage of the lenses in two stages and allowing the central lens group to deviate from the optical axis with the innovative "Sliding Lens" system. Pentax also incorporated a significantly revised optical design which, when combined with the "Sliding Lens" system, achieves a reduction in camera depth of approximately 55%. (Compared to Optio 330RS). A newly developed MCM (Multi Chip Module) in the electrical circuit board brings about a volume reduction of approximately 57% (compared to Optio 330RS), and Pentax has incorporated a number of cutting-edge devices into areas such as the LCD monitor and batteries. As a result, the super compact OptioS has an innovative space-saving, solid structure. Pentax has selected an aluminum alloy as the material for the main body. This lends the camera an air of prestige, has a lightweight, and is easily decorated with the distinctive "spindle" pattern of the outer casing of the OptioS.
The OptioS is the first ever-digital camera to feature an smc Pentax lens, a lens widely recognized for its high-level image quality. Despite its compact dimensions, the high-performance 3X optical zoom lens (equiv. to a 35-105mm lens in 35mm format) is comprised of six elements in five groups (including two dual-sided aspherical elements) and is capable of producing images of a pleasingly high quality with only low-level image distortion. Next to the optical zoom there is 2x digital zoom available. The new Pentax camera incorporates advanced image processing technology and makes use of primary color filters for the reproduction of more natural, vivid colors.
With the incorporation of a newly developed image processing circuit and revised algorithms within the firmware, the OptioS offers quick and easy operation. The selection of one of a variety of shooting modes (Program, Picture, Night Scene, Movie, Panorama Assist, 3D image, Digital Filter and User modes) is also easy thanks to the Virtual Mode Dial, which is displayed on the LCD monitor. Response time has also been accelerated, with a release time lag of approximately 0.01 sec. The OptioS offers the choice of eight shooting modes, consisting of Program, Picture, Night Scene, Movie, Panorama Assist, 3D image, Digital Filter and User. With a selection of seven picture modes, the OptioS prepares you for a diverse range of situations and circumstances. The OptioS has been specially designed with audio recording capability rivaling the abilities of standalone audio recording devices. Recorded shots can be easily transferred to a PC through easy connection to a USB cable. The flash of the OptioS is capable of discharging automatically when shooting in low-light conditions. For increased versatility, the camera also features Flash-on, Flash-off, red-eye reduction, and Night Scene modes including slow shutter sync.
The new Optio camera has a 1.6" LCD display, an optical viewfinder, a macro shooting mode (6cm!), manual focus, spot AF and 7-point autofocus and with a choice of multi-segment metering, center-weighted metering, and spot metering, however, the OptioS allows you to shoot pleasing pictures in virtually any situation. Light sensitivity can also be adjusted with ease, simply select from ISO50, ISO100, ISO200, and auto. The OptioS is capable of exposure compensation across a range of +2EV in steps of 1/3EV. Furthermore there is the support of DPOF, Exif 2.2. print and Print Image Matching II. Standard the new Optio uses a 11MB internal memory for storage, but is also compatible with the Secure Digital and MultiMedia card to expand the capacity.
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