LetsGoDigital - CES 2003 - Show Report - Soon Sony 512MB Memory Stick with Memory Select Function?
Soon Sony 512MB Memory Stick with Memory Select Function?
During the CES show Sony announced the introduction of Memory Stick media with Memory Select Function which will expand the connected world of current Memory Stick, providing more versatility to Memory Stick-compatible device users. Since the fall 1998 market introduction of Memory Stick, Memory Stick has evolved from storage media to a networking media adopted by a wide range of product categories, such as digital still cameras, PCs, PDAs, portable audio devices, car devices, televisions, printers, and multimedia terminals. Memory Stick sales are expanding steadily with cumulative shipments of Memory Stick media reaching 30 million as of October 2002 and compatible products exceeding 30 million units as of September 2002.
As Memory Stick quickly gains popularity across the industry for its ability to share a variety of content stored on a single media among various products, the media is being enhanced to ensure user-friendly access to various stored content and compatibility between many devices. As part of this direction, Memory Stick media with Memory Select Function was developed to provide a higher capacity solution for users with current Memory Stick-compatible products. The Memory Stick media with Memory Select Function incorporates multiple 128MB memory units, which can be selected by a user via a mechanical switch on the media. Each memory unit can be used to categorize various types of data, for example using one memory unit for business data and the other for personal content. Because Memory Stick with Memory Select Function is designed with a basic capacity of 128MB, it retains high compatibility with current and future Memory Stick compatible products. By realizing high-capacity data storage and offering additional features such as categorization of data to current Memory Stick users, Memory Stick media with Memory Select Function will further enhance user-friendliness. A 256MB Memory Stick media with Memory Select Function comprised of two 128MB memory units will be available this spring.
Memory Stick media with Memory Select Function with a total of 512MB capacity and above integrating more than two 128MB memory units are currently under development. Incorporation of the MagicGate copyright protection technology into Memory Stick media with Memory Select Function is also being considered.
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