Maxell introduces new digital camera battery recharger - CES 2004
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Maxell introduces new digital camera battery recharger
During the CES, Las Vegas, Maxell Corporation of America introduced a new Lithium Ion Digital Camera Charger - the DC 3000 - to help satisfy the increasing power demands of feature rich digital camera models in a rapidly expanding category. New for CES, Maxell's DC 3000 carries a suggested retail price of $49.99, and charges all major manufacturers' batteries, including three and seven volt models. It includes AC/DC power adapters for use in the home or in a car. The packaging features a strong usage communication on the front and a complete list of compatible batteries on the back.
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"Sales of digital cameras are soaring, in part because they are so easy and flexible to use that consumers are taking more pictures than they did with their conventional cameras. That increased usage and the fact that digital cameras have an abundance of power hungry, advanced features have convinced consumers that having a convenient recharger device is more than a luxury, it is a neccessity," said Peter Brinkman, Maxell's vice president of marketing. "Maxell is meeting this demand with a recharger that features consumer-friendly packaging, a strong on-shelf presence and a powerful brand name. We are recommending a dedicated digital camera battery plan-o-gram to our retail partners. We are also offering them cross-referencing guides as an organising tool for a complete digital camera replacement battery retail solution."
Brinkman listed continuous shooting, increased pixels, LCD monitoring and high-speed data storage as among the features placing high power demands on digital camera batteries. He said that Maxell's advanced lithium-ion chemistry was formulated to provide a solution to those demands. Added Armando Silva, Maxell's product manager for consumer batteries, "The consumer friendly packaging of our new battery recharger features a strong Maxell brand communication, while emphasising the digital camera application of the product, pointing up the battery chemistry and communicating the camera brand compatibility."
Maxell Corporation of America, a technology and marketing leader, is a full-line manufacturer of digital media products for consumer, professional, and data storage applications. Maxell, a recognised brand leader for over 30 years, markets a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications. The company also manufactures and markets a wide range of consumer battery products, as well as a full line of care and maintenance accessories, headphones and hands-free headsets.