CES 2005 - Samsung introduces the Digimax A7 camera
CES 2005
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Samsung introduces the Digimax A7 camera
Samsung Camera is pleased to announce the introduction of a A-models to its newly formed A-Series line of midrange digital cameras. At 7.0 effective Megapixels the Digimax A7 is far more than a stereotypical midrange point and shoot digital still camera as this one is equipped with a wide range of the most technologically advanced and cutting-edge features available on the market. The A7 is among a range of affordable digital cameras that Samsung US will be introducing at this year's CES.

The A7 delivers images of unsurpassed quality, featuring a Samsung High-Definition (SHD) lens. The A7's combined zoom is extended to 15x (3x optical, 5x digital). Users are presented with 10 different scene modes (Portrait, Children, Landscape, Close-up, Sunset, Dawn, Backlight, Fireworks, Beach & Snow and Text) from which to choose in creating the perfect shot, as well as a choice between fully automatic, aperture priority, shutter priority and fully manual shooting modes. The 4cm macro setting allows for extreme close-up photography for those who wish to explore the artistic properties of surfaces, textures and other subject matter.

The A7 is also highlighted by its innovative Power Movie Clip function, that allows users to shoot high quality VGA video clips. Power Movie Clip provides unmatched flexibility and creative control in allowing the user to shoot at either 30 FPS or 15 FPS of VGA quality video. In addition, the camera enables users to shoot and store video clips in one of three different sizes (640x480, 320x240 and 160x120). Finally, Power Movie Clip offers the ability to pause, fast forward and/or rewind the video right on the camera.

The Digimax A7 features 32MB of internal memory, providing shooters with ample storage right on the camera itself. In addition to internal memory, the A7 includes a SD/MMC slot, that allows for an additional 512MB of capacity. Users can choose from an array of image sizes as well as three different resolution settings in Superfine, Fine and Normal. Once the images are captured and stored, PictBridge technology allows for easy output directly to a printer via a USB connection. Of course, the A7 comes with an advanced software suite including ArcSoft Photo Impression and Digimax Viewer to enable storage, editing and output via a PC.
Samsung Digimax A7
User-Friendly Design: Samsung clearly had the user in mind when designing the new A-Series, as the cameras come equipped with a wide range of features that make them a snap to use. It all begins with their highly-intuitive graphical user interface (GUI), which facilitates easy access to the vast array of advanced functions and capabilities contained within the cameras. A bright 2-inch LCD display on the A7 makes it easy to view the subject during capture and playback, while an innovative new feature allows users to switch between capture and playback modes with just a single touch of the shutter button. The camera also includes a one-touch manual function button that allows more advanced users to quickly and easily switch between manual, aperture priority and shutter priority modes.

The new camera also features a Self Photo Mirror, which takes the “hit or miss” out of taking your own photo. Shooters simply aim the camera at themselves, line up their face in the Self Photo Mirror and take the shot. Advanced image editing capabilities are also available that enable cropping, rotating and resizing to be performed right on the camera. With black & white, sepia and RGB color effects to choose from, the creative possibilities are endless. In addition, centered on the front of the camera is a bright, multi-function pilot lamp, which communicates the camera status to the user and/or the subject by displaying a different color to denote the specific function being performed (taking a picture, self timer, image upload, voice recording, etc).

Perhaps the most user-friendly feature of the new additions are their compatibility with three different power sources. Bearing in mind that you can't shoot pictures if you don't have power, Samsung designed the A7 to support five different power sources, including AA Alkaline, CR-V3, Ni-MH, a dedicated Samsung Li-ion (SBP- 1303) and an AC adapter. Li-ion and Ni-MH batteries provide enough power for roughly 308 shots, while AA Alkaline enables users to capture up to 110 images.
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