CES report
Monday 4th, January 2010
Posted by: Ilse Jurrien
OmniVision launch a 14.6-megapixel image sensor capable of delivering high-resolution still photography and full 1080p high-definition (HD) video at 60 frames per second (fps). The new OV14810 for digital still/video cameras (DSC/DVC) and OV14825 for mobile applications are among the very first sensors to achieve the highest quality in both video and photography for mainstream consumer electronics. "The current trend in both mobile phones and digital cameras is strongly towards HD, and OmniVision's OV14810 is well-positioned to benefit from this move in the market," commented Brian O'Rourke, principal analyst for digital entertainment at In-Stat.
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Although the digital camera has become quite common, the Consumer Electronics Show in Las Vegas shows that especially in this segment, where quality is an important factor for the user, a lot of innovation still takes place. The digital SLR camera features a traditional construction, however, thanks to the development of Micro Four Thirds, we find the market changing. And as often is the case, it is precisely the non-traditional camera manufacturers that have managed to create a new camera segment, which is expected to conquer a large market share. High-quality digital photography has become accessible to everyone. Compact cameras, digital SLR cameras and Micro Four Thirds System cameras are available for the novice amateur photographer, and come with an affordable price tag, while the professional version of the digital camera is the optimal tool for the professional. The digital camera still leaves room for further development; CES 2010 exhibits the latest cameras.